Web design Bournemouth & Poole
PPI policy claims identity and website
About the project
PPI policy claims identity and websiteDue to the increase in mis-selling of payment protection insurance FairPlay Claims decided to help its clients get ‘fair play’ by helping them reclaim their insurance payments.
The ProblemFairPlay Claims needed to portray themselves as a responsible, established and approachable company in order to win the trust of potential clients. It was also important that the website was ready to launch alongside a televised advertising campaign.
The SolutionYammayap created a brand that reflected the Payment Protection Insurance pitfalls whilst also implying a successful claim. The website was designed to be simple and informative Clients are prompted to get in touch with FPC via a variety of strong contact ‘call to actions.’